This project is extra special to me, as Kelly of Kelly & Jones was actually my very first client!
Back when I went to school in Tucson, AZ, Kelly owned the loveliest DIY spa and scent studio, Salud. I was obsessed and in there all the time! So much so that we became friendly and she trusted me to capture her studio before I even owned a DSLR camera. It was with this very first “real” paid job that my mom forwarded me the money to afford the camera so I could shoot the gig and launch my career. For both these women I will forever be grateful. <3
It is many years later and Kelly now lives in my favorite NYC neighborhood Greenwich Village, the home base of her wine-inspired perfume line, Kelly & Jones (read her story here).
As her business grows, Kelly wanted to create new images that tell the story of these scents, beyond just the ingredients in them. To show how the perfumes enhance not just the wine you may be drinking while you wear them, but also your adventures around New York and beyond. To hit this point home, we developed the tagline “What’s Your Pairing?” and incorporated NYC ephemera and Kelly’s personal belongings to illustrate the experiences that inspired them.
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Notes of Sauvignon Blanc | Pairing: The Long Island Sound
“I took a sip. He took my hand and we dove off the boat into the cool Long Island Sound. My lips could still taste grapefruit and green apple from our Sauvignon Blanc, blended with his kiss. The New York skyline floated on the horizon, cast in pastel light from the sunset.”